The holidays are a special time when people are emotional. Sharing with friends and family is a top priority during this season and there is no reason why you shouldn’t use this in your marketing plan. Writing a Christmas card for your clients may be a way to thank them for their loyalty. It’s also a good opportunity to tell them about your projects for the upcoming year.
What to consider when writing a Christmas card for your audience
Writing to your clients is not the same as writing to your friends. With these people, you have a professional relationship. However, you shouldn’t underestimate the power of emotions. Experts in brand development and awareness stress the importance of having a connection with clients and this can only be achieved by combining two factors: quality of service and emotional bond.
If you choose to work as a freelancing writer, writing a Christmas card is something that you’ll have to do eventually. So, here’re some tips to consider when writing a Christmas card.
Tips to make your Christmas card awesome
- Open with a greeting sentence.
- Highlight your accomplishments and thank your clients for their part in them.
- Share your objectives for the next year as exciting news and invite clients to be a part of this new stage.
- Offer your product through Christmas discounts, share new releases, etc.
- Inform them what days off you and your team will have and your availability during the holidays.
- Wish them a happy new year and express your good wishes.
- When writing a Christmas card close with an interesting line.
- Add images or a holiday design
Example of an engaging Christmas card
Let’s write a Christmas card for a hypothetical company: Fresh start. Let’s suppose that they sell skin care products.
Dear readers:
Hope you’re wrapping up this year 2022 in the best way possible!
We want to thank each of you for your support during this exciting year. In 2022, Fresh Start opened a new branch and improved its reach by 10%, helping more and more women to get the skin care that they deserve.
But the achievements don’t end here. On the contrary, 2023 awaits bringing some interesting news. Fresh Start will be part of the fashion week event in the country’s most exciting city! All subscribers will get the invitation, or simply follow us on our social media and stay updated.
If you haven’t bought your Christmas presents yet, visit our product page featuring 20% and 30% off on moisturizers and night eye creams! Order now and you’ll get a matching cologne as a gift!
If you want to visit our store during the holidays, keep in mind that we’ll have special working hours:
December 24th – From 9 am to 3 pm
December 25th – Closed
December 31st – From 9 am to 3 pm
January 1st – Closed
Wrapping up your Christmas card
The example above is merely illustrative. You can choose to add or remove information to fit it into your card. However, this extension is a good one i
f you send your Christmas card through a newsletter or share it on social media.
If you’re wondering where the closing line is, you have the opportunity to write it yourself! Use the example that I wrote and give it a nice ending. Try to make it as inviting as possible and make sure you always leave the door open for further communication.
Hope you enjoyed these tips on writing a Christmas card for your clients!
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